I’ve read a lot of business book over the years but none have them have stayed with me like Chris Brogan’s The Freaks Shall Inherit the Earth. Now some might be put off by the term freaks but Chris explains that being a freak is a good thing. He defines a freak as someone who does things their own way and who doesn’t necessarily “fit in” without some effort. It’s someone who does not do business the way the rules dictate and who is not a fan of settling or compromising. It’s doing business on your own terms and, as Chris puts it, “You’re looking for ways to allow your weirdness to be an asset and not the deficit that people have tried to convince you it is.”
The tone of the book is casual and conversational – it feels as though you’re chatting with the author over a cup of coffee at a local cafe. But don’t let its informality fool you – there are a plethora of valuable gems in this book that can help you in your business and personal life, regardless of whether you’re a new entrepreneur, someone who works a day job, or a seasoned businessperson.
He starts about by defining what business is and then covers such topics as how fear can mess up your business, how to schedule your workday, how to overcome obstacles and challenges, why community and connection is important, and how to build your own media empire, just to name a few.
One of my favorite chapters was the Creating Systems That Work for You chapter, in which he talked about establishing a compass – five to seven reminders that you need to focus on daily. He provides an example of his own compass and how he incorporates it into his business as part of his system. By creating a compass myself, I have become more focused on the important things and am accomplishing much more than previously.
I found the chapter entitled Structure a Framework for Your Days to be life-changing and after reading it, my entire attitude on goal-setting changed. His helpful A Daily Framework table provides an excellent starting point and can help keep you on track in both your business life and personal life.
The Freaks Shall Inherit the Earth is not only for entrepreneurs. A good majority of the information can be used even if you are employed by someone else, regardless of whether or not you plan on staring your own business down the road. Moreover, he dedicates an entire chapter to the topic which he entitled “Are You an Employeepreneur?” He defines and employeepreneur as “someone who has a job in a company, but is executing it like an owner”. In this chapter, Chris provides information how to excel at your day job and finding ways to accomplish your work goals. Lots of excellent stuff here.
The book is not just theory like so many business books out there but rather provides actionable tools to get you going. It also provides help to overcome those obstacles and pitfalls that inevitably appear in any business.
The book contains the following chapters (each of wish is broken down into several subsections):
- Business New and Old and New Again
- The Wild Colors and the Solid Spine
- Choose Your Own Adventure: Defining Success
- Skill Building for Your Business Goals
- Fall in Love with Not Knowing
- Structure a Framework for Your Days
- Are You an Employeepreneur?
- Create Systems That Work for You
- Are You a Solo or Small Business Owner?
- Fall in Love with Not Knowing, Redux
- Worship Obstacles and Challenges
- Build Your Own Media Empire
- Connect with Your Freaks
- Own Everything
- What It All Goes Wrong
- Take Action! Fight Crime! Save the World!
If you are thinking of becoming an entrepreneur, are a business person who tends to approach their business more unconventionally than others (or would like to) or are simply looking for some invaluable business tips, tricks, gems, tools and practical advice, then The Freaks Who Inherit the Earth is definitely worth a read. Recommended!
You can check out the book HERE